Josh Larson / Explorer

Weiv Marketing Material

One of the many tasks I had launching the Weiv platform was to design the identity for Weiv and create marketing material.

The business cards have rounded corners and an inverse treatment with a flipped logo on one side. The goal is to design an experience where the card-holder flips the card back and forth a couple times and has an "ah-ha" moment where he/she realizes that 'weiv' is 'view' spelled backwards.

Minor refinements of the Weiv logo were made by Matt Shwery.